This was my second year working with ATL Tour Championship in partnership with Southern Company and Coca-Cola.

I was tasked with executing a digital and on-the-ground marketing campaign that rallied Millennials (cool young people) to attend and welcome the PGA golfers to Atlanta.

Champagne Jesse Mills at ATL Tour Champ 2016 at the College Football Hall of Fame 3Champagne Jesse Mills at ATL Tour Champ 2016 at the College Football Hall of Fame 5Champagne Jesse Mills at ATL Tour Champ 2016 at the College Football Hall of Fame 8Champagne Jesse Mills at the Eastlast Golf club for the PGA Playoff Finale 6

The kickoff celebration was held at The College Football Hall of Fame which played host to over 1200 guests. It was highlighted with a performance by recording artist, Cee-Lo, who serenaded the crowd with soul classics and some of his modern pop hits.

The attire was ‘golf chic’ so I lent an urban remix to the typical golf ensemble by adding joggers and the Nike Huarache Ultra with neon accents. Added reflective neon laces for enhancement. Original laces were black.

This vibe is what they call athleisure: a trend in fashion in which clothing designed for workouts and other athletic activities is worn in other settings, such as during work, casual or social occasions.

Jesse Mills wearing nike huarache ultra in midnight navy / black 2Jesse Mills wearing nike huarache ultra in midnight navy / black

Later on that week, I also had the pleasure of attending the Playoff Finale at EastLake Golf Club. Enjoyed the luxe accommodations in the Southern Company suite overlooking the 18th hole.

I also snuck on the green (don’t tell anybody).

Champagne Jesse Mills at the Eastlast Golf club for the PGA Playoff Finale 2Jesse Mills at EastLake Golf Club for the Playoff Finale 2016Jesse Mills at EastLake Golf Club for the Playoff Finale 2016 b

Looking forward hosting the top people in Atlanta and golfers in the world again at ATL Tour Champ 2017. It’s not too often I get a chance to sport athleisure looks out at a cool a event. It was a comfortable and welcomed change of pace.

Polo by Nike Golf | Joggers by Nike Running | Shoes by Nike.

Cheers,

‘Champagne Jesse’ Mills