Right when the crispness of fall hit, I found myself right back in Ponce City Market (see previous post) hosting the Goorin BrosIW Harper Bourbon Hat launch.

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The hat is a limited edition, premium felt fedora in black that represents the smooth roots of the brand. Through our collaboration, I had the opportunity to fit and gift my friends and colleagues that attended with one of their own to take home… pretty dope – right?! And, we couldn’t just send them home without a signature fall cocktail feature by IW Harper, which is one of my favorite I’ve tried from them thus far:

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Try the Bourbon Bonfire cocktail details (for one serving):

  • 1.5 oz. I.W Harper Kentucky Straight Bourbon Whiskey
  • 3 dashes Apple Tart Shrub
  • 1/4 oz. Fresh Lemon Juice
  • 1/4 oz. Vanilla Syrup
  • 2 dashes black walnut bitters

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It was so smooth you couldn’t taste any burn or bite and the finish with the black walnut bitters was like none other. Cheers to Whiskey Educator, Doug Kragel for the history on the brand and illuminating the spirit presentation for the evening, including a fine sampling of the 15 Year Old IW Harper Variant. It also has one of the slickest beveled decanters in the game.

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I figured the most expected route would be to wear a jacket or blazer and go slightly Hipster, BUT how fun is it to be that predictable?! Instead, I went with a mixed media long-sleeved shirt, with biker denim and Timbs’ to mix it up. Being born and bred on the east coast, every occasion except maybe for formalwear is an occasion for Timbs’. It’s a bit excessive, but hey – at least I’m true (almost to a fault lol).

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Jesse Mills Goorin Bros Ponce City IW Harper Bourbon Felt Fedora Release Atlanta with Elmera Memar, Ramona Tomiuk and Herberto Horne 14

With my Diageo spirits family, Ramona, Elmera and Berto.

It’s interesting to explore the use of the fedora hat outside of traditional suiting/jacket or Hipster look. Style allows the liberty to open up your options and see what works best for your vibe, color and feel. Express that energy accordingly. You can see different ways I’ve rocked the hat through the evolution of my style story in a previous post on this link.

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Looking forward to collaborations with IW Harper and Goorin Bros. throughout the winter, holiday season. Who knows?! They might even make the Gents Gift List!

Cheers,

‘Champagne Jesse’ Mills

Photos by Ben Brinker & Berto Horne


For brand collaborations or consulting opportunities, you can email me directly at JM@ChampagneJesse.com. I’ve worked with many progressive lifestyle brands and would like to see how I may be able to help yours.

You can view my Influencer Blogger Media kit here.

I’ve been featured in media from Haute Living, to Modern Luxury, which can be viewed here.