The Tanqueray Trunk Show is a 6-city tour by Tanqueray Gin and Team Epiphany, hosted by Fashion and Lifestyle Impresarios, that promotes mentorship through progressive style. The Atlanta stop featured a live performance by music and style maven, Ryan Leslie, along with pop-up fashion boutiques by Kith, Black Apple (one of my favorite streetwear brands), and Strivers Row.

Ryan Leslie, along with Champagne Jesse Mills in atlanta Wearing Kill City, Naked and Famous Denim and BBC Bee Line Timberlands c
Champagne Jesse Mills Wearing Kill City, Naked and Famous Denim and BBC Bee Line Timberlands e

I was honored to support Team Epiphany with some Mills Branding event marketing curation on this one. The coolest part of the event was a Q&A with some of the Producers of the fashion brands. The excerpt that stood out most to me from the talk was by Jason Geter of Strivers Row, that stated: “just because you have 5k+ followers on social media, that doesn’t mean you have a brand.” This resonated, because I often feel that we live in a culture where people get a false sense of having a brand, because of their social media follower count. Not realizing that it still takes sound strategy and a lot of groundwork to really maximize and sustain their market presence.

Champagne Jesse Mills Wearing Kill City, Naked and Famous Denim and BBC Bee Line Timberlands a

I was also reminded that branding was around way before social media. Social media is a tool, that if used properly provides a free platform for more people to reach your brand.

So, now, lets talk about the bar… Tanqueray was obviously the brand of choice and their Tom Collins number was a hit with myself, my friends and many of the patrons attending that evening. Then, you had the soundtrack of Ryan Leslie’s live performance mixed with DJ MOS spinning, which made the vibe of the night come alive. This serenade mixed with Tanqueray, created a fun photo booth session vibe with Lauren Chicago and Victoria:

Champagne Jesse Mills Wearing Kill City, Naked and Famous Denim and BBC Bee Line Timberlands b

Stay tuned for the Tanqueray Trunk Show at a city near you. Next stop is Chicago.

Shirt by Suit Supply | Denim by Naked and Famous | Boots by BBC for Timberland | Jacket by Kill City

Cheers,

Jesse Mills